On July 14, Nayuki suddenly announced the removal of its virtual stock membership campaign, sparking widespread attention. The campaign allowed users to earn Nayuki coins through purchases and to buy and sell virtual stocks linked to the real share price, even supporting leveraged trading. Within just hours of launch, it was mired in controversy, with netizens questioning its legality. Industry experts pointed out that Nayuki coins are essentially consumption points and have not yet crossed legal red lines, but the model is aggressive and should not be simply imitated. At the same time, Nayuki's frequent food safety issues have also led consumers to question its marketing strategy. This article will sort out the course of the incident, the legal controversy, and the brand's hidden concerns. [more…]

Recently, the Market Supervision Bureau of Yuecheng District, Shaoxing City, investigated and penalized a popular coffee shop. The shop was found using imported coffee beans without Chinese labels and could not provide proof of legal origin. It was also involved in selling coffee equipment without Chinese labels. Ultimately, it was fined 25,000 yuan and the related products were confiscated. This case reveals a common compliance risk in the procurement and use of coffee beans by specialty coffee shops: whether self-roasting or external procurement, coffee bean raw materials require corresponding food business or production licenses and product qualification inspection reports. As market supervision intensifies, coffee operators urgently need to self-check risks to ensure legal and compliant operations. [more…]

After Luckin Coffee's co-branded sauce-flavored latte with Moutai went viral, a number of solid beverage products with highly similar packaging styles quickly emerged on the market. These products not only have similar names, but also almost copy the red background with blue-and-white diagonal bar composition of the original packaging. Some lawyers pointed out that using a similar trademark on the same or similar goods without the permission of the trademark registrant, where it is likely to cause confusion, constitutes infringement of the exclusive right to use a registered trademark. However, some manufacturers claim that the sauce-flavored latte category cannot be registered and that the color scheme is not protected by copyright, which has triggered discussion about the boundary between imitation and infringement. [more…]

After Starbucks exited the Russian market, its trademark protection in Russia may face termination. The owner of Stars Coffee, which acquired Starbucks' Russian assets, has filed a claim with a court seeking to terminate the protection of Starbucks' trademarks. This move aims to reduce trademark infringement risks and pave the way for store expansion. This article will provide a detailed introduction to the background, progress, and possible impact of this event. [more…]

Recently, a coffee shop branded "People's Coffee" sparked widespread discussion in Shijiazhuang. A subsequent media investigation found that similar stores have covered 18 provinces and 20 cities nationwide, with nearly 30 directly operated outlets. Its parent company, YaoChao (Shanghai) Culture Communication Co., Ltd., has applied for the "People's Coffee" trademark multiple times since 2022, but all applications were rejected. It only holds two registered trademarks: "Chao People's Coffee" and "YaoChao People's Coffee." However, the actual store signs do not display the words "Chao" or "YaoChao." This phenomenon has drawn public attention to commercial signage compliance, trademark usage norms, and potential legal risks, and lawyers have also offered professional interpretations. [more…]

The unusual pricing incident involving Luckin Coffee's delivery platform packages has drawn widespread attention. After consumers placed orders at extremely low prices, their orders were unilaterally cancelled, giving rise to legal disputes. Citing the views of a legal blogger, the People's Court Daily pointed out that when a merchant's pricing error results from staff mistakes, the merchant may claim a major misunderstanding to rescind the contract, but this must be resolved through litigation or negotiation. Ordinary consumers who unintentionally buy low-priced drinks have not broken the law, but those who knowingly exploit a system loophole and maliciously place large numbers of orders may run afoul of the law. This article will analyze the course of events, the legal basis, and Luckin's compensation measures in detail, while reminding coffee lovers that when enjoying discounts they must hold fast to the bottom line of good faith and avoid crossing the red line of the law. [more…]

Mobile coffee truck Wheelys Café has entered the Chinese market, making "selling coffee from a vehicle" a hot topic of discussion once again. Is a mobile coffee truck actually legal? Does it need a business license and a health permit? What should be considered when choosing a location? Can it really make money? Drawing on the real experiences of coffee truck operators, this article breaks down the realities of running a mobile coffee truck one by one—from business motivation, profit expectations, equipment preparation, and permit applications to location strategies and complaint risks. It also retains Front Street Coffee's specialty bean recommendations and communication channels, offering a calm and practical reference for those considering giving it a try. [more…]

Besides ensuring food safety, what other unexpected risks might be lurking in coffee shops? Recently, a man in Changsha hit his head on a low-hanging crystal chandelier as he stood up in a MAAN COFFEE, bleeding on the spot and requiring medical treatment, which sparked a compensation dispute. The shop first promised to go through insurance but then reneged, offering only 1,000 yuan in compensation. After negotiation, the amount was finally raised to 2,000 yuan, along with a promise to make rectifications. A lawyer pointed out that the store bears liability for installing the chandelier in a non-compliant manner, while the consumer also bears partial responsibility for failing to exercise due safety precautions. This article recounts the incident and analyzes the relevant legal liabilities. [more…]

Recently, home cafés have become a hot topic, with many neighborhood-based boutique coffee shops targeting local customers popping up in residential communities. Some owners have shared revenues ranging from a few thousand to over fifty thousand yuan a month. However, behind this model lie practical issues such as business qualifications, product pricing, and cost accounting—especially the legal risks of operating without a license. Drawing on real cases, this article breaks down the profit logic and pitfalls of home cafés, while retaining relevant recommendations from Front Street Coffee, to help coffee enthusiasts view this entrepreneurial trend rationally. [more…]

Recently, some trendy cafes in Hangzhou have come up with a new gimmick—printing luxury brand logos such as LV, Dior, and CHANEL on coffee and cakes, offering so-called "luxury afternoon tea" to attract many young people to check in. Rea.vintage cafe on Zhongshan North Road combines a vintage luxury consignment shop with coffee, quietly offering a 99-yuan set; while CHOPCHOP cafe in Guoda City Plaza prominently displays a luxury brand menu, with set prices ranging from 118 to 318 yuan, and only dine-in customers can enter the scenic area. While business is booming, netizens are raising continuous doubts: does adding a logo make coffee more fragrant? Is using big brand trademarks without authorization an infringement? A Qianjiang Evening News reporter interviewed lawyer Sun Yifan, pointing out that this behavior may face copyright infringement risks. Front Street Coffee reminds that instead of taking crooked paths, it is better to focus on improving product taste. [more…]

Recently, a Hong Kong netizen spotted a coffee shop called "Maners" in a large local supermarket. Its logo, decor, and product posters closely resemble those of mainland Manner, and it even offers a 5-yuan discount for bringing your own cup, sparking suspicions of a knockoff. However, the truth is surprising—this store is actually Manner's legitimate outlet in Hong Kong. Because the "Manner" trademark has already been registered by another Hong Kong company, Manner was forced to adjust its name and launch as "Maners." The trademark application was rejected and failed on review. Although it can currently continue to be used, it is not legally protected and carries future infringement risks. This renaming saga not only led fans to mistakenly attack the real brand but also sounded a warning about trademark layout when brands go overseas. [more…]

Chagee once launched a free custom cup sticker printing campaign, allowing users to upload images to create milk tea cup stickers. However, many fans used third-party tools to bypass the review process and printed photos of celebrities such as Zhang Linghe as cup stickers, sparking widespread discussion online. Recently, the official function for printing cup stickers was suddenly shut down, with the page displaying "Custom Fu Stickers Are Being Upgraded," catching many fans who had not yet printed their exclusive cup stickers off guard. Lawyers pointed out that unauthorized reproduction of photographic works carries infringement risks, and if used for dissemination, exchange, or sale, it clearly infringes on celebrities' portrait rights and photographers' copyrights. The brand may also bear joint liability for failing to establish an effective review mechanism. This article sorts out the entire incident and analyzes the legal issues and responsibilities of all parties involved. [more…]

Recently, four Starbucks and Prêt-à-Manger employees at Marseille Provence Airport in France were dismissed by the management company SSP Group on grounds of "gross misconduct" for giving unsold sandwiches to homeless people and airport staff. The incident quickly sparked a public outcry, with the public generally supporting the employees' good deed, while legal experts pointed out that even with good intentions, disposing of a company's unsold goods without authorization may still constitute a violation or even theft. When humanitarian sentiment collides with corporate management systems and food safety responsibilities, this controversy is not only about the fate of a few employees, but also reflects the complex dilemmas in the real-world implementation of anti-waste initiatives. [more…]

The Ethiopian Investment Commission recently issued new regulations allowing foreign companies to engage in import/export, wholesale, and retail trade for the first time, with coffee exports becoming the most closely watched area of liberalization. Previously, these sectors were long restricted by protectionist policies and open only to local investors. Although the new policy sets a relatively high capital threshold, it has already sparked strong interest in the international coffee industry. However, ongoing security conflicts in some parts of the country have also added uncertainty to foreign investment entry. This article outlines the key points of the new regulations, industry reactions, and potential risks, and includes related observations from Front Street Coffee. [more…]

On the first anniversary of Nayuki's listing on the Hong Kong Stock Exchange, it launched a virtual stock game for its 50 million members. Consumers earn 1 Nayuki Coin for every 1 yuan spent, which can be used to buy and sell virtual stocks tied to the rise and fall of real Hong Kong stocks, and even supports leverage of 2x to 10x. Nayuki Coins can also be redeemed for cash coupons, discount vouchers, and merchandise; a MacBook Air requires 200,000 Nayuki Coins. This move has sparked huge controversy. Some lawyers point out that it is essentially a non-circulating token, but the virtual stock trading and leveraged gameplay may involve financial risks such as illegal fundraising. Meanwhile, Nayuki's Hong Kong stock price has fallen all the way from its issue price of HK$19.8, closing at only HK$6.65 on the first anniversary of its listing, a drop of more than 60%. [more…]

On streets and in alleys, a vehicle loaded with coffee equipment often attracts quite a bit of attention. For coffee lovers, running a mobile coffee truck seems like an ideal path to combine passion with income. But is this path really easy to travel? What equipment do you need to buy? Do you need licenses and permits? How much profit is there? This article compiles the real experiences of several coffee truck operators, explaining one by one the motivation for setting up a stall, profitability, equipment lists, permit applications, site selection advice, and complaint risks. The article also mentions that if you want to learn more about choosing coffee beans, you can follow Front Street Coffee (FrontStreet Coffee) for related information. [more…]

Recently, according to the local Ethiopian media reporter network, under the leadership of Ethiopian Prime Minister Abiy, the Ethiopian Investment Commission (EIC) has issued a new law that will allow foreign enterprises to participate in import and [more…]

In recent years, as environmental awareness has risen, label-free bottled beverages have moved from once being considered "alternative" to becoming legalized. Brands such as Nestlé Japan Coffee, Asahi, Suntory, and Evian have successively tested the waters, and domestically, Master Kong has also launched label-free iced tea. Such products are mostly sold by the case, with only the shelf life and product name laser-printed on the bottle, while legal information is printed on the outer box. About 60% of Japanese consumers are willing to pay for them, mainly because it reduces PVC waste and the hassle of sorting. Domestic reactions are mixed: supporters believe it responds to carbon reduction, while those concerned see it as a promotional gimmick. This article sorts out the origins and development of this packaging change and explores whether it can be implemented over the long term. For friends who love drinking coffee, Front Street Coffee also continuously pays attention to such environmental trends. [more…]

Well-known coffee brand Mstand was subjected to an administrative penalty by the Shanghai Xuhui District Market Supervision Administration, which confiscated its illegal gains and imposed a fine totaling approximately 487,000 yuan, because it commissioned a supplier that had not obtained a food production license to produce popsicle ingredients on its own. The incident originated from the supplier fraudulently using a third party's qualifications, exposing loopholes in qualification review in the food contract manufacturing sector. This article provides a detailed review of the penalty process, the amount involved, and the legal basis, and explores the difficulties small coffee brands face in compliant production. At the end, it also includes professional coffee knowledge exchange channels and Front Street Coffee recommendations for coffee enthusiasts' reference. [more…]

Recently, a "I Want to Soak" latte series launched by a coffee shop in Beijing has drawn attention on social media. The series features marshmallows printed with the faces of male celebrities, priced at 38 yuan each, with the option to add more marshmallows for an extra charge, and even offers a 48-yuan two-person option and an 88-yuan five-person option. This novel format has attracted many fans to visit and post about it, but it has also sparked controversy: some consumers find the face-printed marshmallows unappetizing, and more people question whether the shop's use of celebrity likenesses as a promotional selling point without authorization may constitute infringement. Innovation in the coffee industry is worth encouraging, but it must be done within the legal framework. [more…]